An animated film made by Walerian Borowczyk for W.D. & H.O. Wills. A very pompous cigar smoker reminisces about the good old days when the lower classes knew their place and stayed away from cigars meant only for the privileged. However, after he and his society for cigar smokers watch an advert by British tobacco importers W.D. & H.O. Wills explaining their successive methods of cigar-making, his elitist ideals are shaken.